Friday 25 June 2010

Goodnight and Goodbye

to this little blog, it's been a blast.

(at this point in a movie we fade to black with symphony music playing)

Brandbook Final

Brandbook can be downloaded here and viewed online here

Tuesday 22 June 2010

Presentation Order

This is the list of each slide and the main speakers on the subject but obviously if your name isn't on that section but you feel you have something interesting/valuable to say then say it.

I'll show you most of the presentation tomorrow.
  1. Brief - Lambeth college students speak about it
  2. Brief from our point of view
  3. Why we joined YDP? - All of us
  4. Why rebrand? - Hannah
  5. Brand values - Annie + Frazer
  6. Colour pallete - Hannah
  7. Avatar concept - Alex + Adel
  8. Avatar final / the death of avatar - DJ
  9. Logo Sketches - Josh + Annie + Frazer
  10. Logo Development - Josh + Annie + Frazer
  11. 3D Logo - Alex + DJ
  12. Logo Final - Josh + Annie + Frazer
  13. Advertising concept - Frazer + Adel
  14. Visual Concept - Josh
  15. Tone of Voice - ?
  16. Our experiences - All of us
  17. Summing up - All of us

Sunday 20 June 2010

Email from Anastasios

Dear ALL,

Our last meting before thursday (set up the exhibition) is on Wed 23rd June at 11am at Greenwich same place as last friday
I would like you to bring
1. Final or almost final presentations for the Celebration event in Whitachapel gallery
2. Any videos, that the screens will have (3d logo, stereoscopic views etc)
3. The blog presentations for the screens

I would really appreciate if you all turn up on time, as it is really crucial our last meeting

Please read the exhibitors guide, is on resources under current/ news on the UoG-YDP.CO.UK

IMPORTANT

HANNA,
Anton and Pierre, Will not be able to finish the work before Tuesday Morning, Can you please email the printers and copy me in, that the work will be delivered to them by Tuesday Morning, and instead of wednesday we will expect from them to deliver the work under your and my names and University of Greenwich at Old Truman Brewery at 91 Brick Lane, London E1 6QL

Best
Anastasios

Presentation content

This is the list i have for what we need for the presentation.

  • slide x 2 for brief
  • Application (reason you applied)
  • Stages in Project development
  • Experience
  • Feedback slide


Saturday 19 June 2010

Meeting

So are we all meeting at 1pm on tuesday to discuss the presentation as Alex suggested?

Thursday 17 June 2010

Email from Anastasios

Dear ALL,

The meeting will take place at GREENWICH Campus, as today, and
NOT at Somerset house.

I will explain to you tomorrow in more details.

Can you please make sure that you are all in on time 10am. at the Under-croft Cafe as today (QM Bulding, basement)
I am not sure if everybody have access to the email so can you please inform each other.

It is really important everybody to be there with everything we discussed today ( can you please inform your Design Team)

Annie: Do you have access on Skype for a video conference?


Anastasios
Greenwich vector logo
http://www.sendspace.com/file/ub0iyi

Somerset House

Tomorrow at 10am, although probably a bit before would be better. I get to go on a train so packed that people turning pages of papers will give me paper cuts. I love London.

No Changing

Basically there's no more changing of the brandbook unless it is a mistake on the scale of Neville Chamberlin getting off that plane after meeting with Hitler and declaring there would be peace in our time.

Alex needs the time to put it in to the flash template for the exhibition next week.

We've been correcting it for the last few weeks now and there can't be any major mistakes left. If it still says Empahsise rather than Emphasise though I may break the screen.

Minutes

Presence

  • Anastasios
  • Hannah
  • Frazer
  • Adel
  • Alex
  • Ayodeji
Activities
In today's meeting today we decided on a presentation Style.What we need now is to finalise all the information, graphic and materials to be used. All this has to be done before tomorrow's meeting at Summerset House.Everyone is to be present except for people that are out of the country on holiday.

Time lenght

11am -2:25pm

meeting today

where at maritime do we meet!?

Wednesday 16 June 2010

Cover?



ok. I need to go now. Bye!!! (running away...)

New Way of Hosting the Brandbook

Hey, I think I've found a nicer way of hosting the brandbook online rather than people having to download it to view it.

have a look and tell me what you think.

Timeline


The timeline sequence
This was the best I could do

If anyone wants to have a go the illustrator file is here
http://www.sendspace.com/folder/z0agmn

stickersss

Right guys...

i've been thinking about the exhibition and how to find a simple but at the same time impressive way to display our things.

I came up with the idea of stickers. Huge stickers from side to side of the wall and from top to bottom (or almost)...
That way we could basically display the process with a sort of timeline infographic thing (one for both group, with two distinctive colours so that its understandable who did what) and also display the pages of the brandbook on the wall, without having to print and bind a real book.

Now, if so, we have to get this stickers done. Me and Frazer thought about The Colourhouse in london...we just have to give them a call and ask (prices etc)...
The hardest bit is to design the infographic now.

Let me know if there's anything i can do from here...

OH...here's an example of what i mean with stickers...
it's a friend of mine's final degree show (milan)...each of them had a screen and they had to design the space around their screen only using black stickers...
soo...something like that...

(forget the old lady in the photo it's his mum)...

Brand book minor change

Sorry about the change again, I keep finding mistakes. The front cover and some mistakes has been updated.

PDF

Tuesday 15 June 2010

Minutes

Presence

  • Anastasios
  • Frazer
  • Adel
  • Alex
  • Ayodeji
Activities
For the meeting today we discussed more in-depth about the how we are going to exhibit our work. Basically what we found out today is that we need more ideas and concept. This has to been done by Thursday so that we can decide on one and then pass the equipment list to Anastasios. Also we need to create a group time line of our work process this is to be uploaded by tomorrow at 12 so Anastasios can see it.

Time lenght
about 2hours

New meeting thing

we've got another meeting on thursday at 11 at maritime. fun.

meeting

my apologies guys but I cant change my plans today, as I only check this email in morning and early afternoon I am not prepared to keep changing my plans, it looks bad on me. I hope all goes well and the other group like the ideas as I have left a comment but no-one has replied? please let me know what happens, hope your fed!!

hannah

Monday 14 June 2010

A Nice Timeline Exhibition Thing

http://www.nickasbury.com/Exhibition/exhibition/index.html

Email from Anastasios

Just incase no one has seen it, since his emails no longer auto-forward and I haven't been able to log in to the uni email for the past four days.

Dear all,
Can we please meet tomorrow to discuss your ideas for the exhibition.

Time is almost over, and we have to produce prints, order screen etc.
Exhibition is in 9 days

Digital studio at 11.00

Anastasios

By tomorrow he means Tuesday 15th June

Exhibition inspiration

For those who couldn't attend the last meeting...

Exhibition
  • Our exhibition starts from 24th
  • We need to work with other group as we share the same space with them
  • We need to show the process of our design (some kind of time line)
Presentation
  • We have presentation at Whitechapel Gallery on 25th
  • As far as I know, there is no projector or screen in the room, so we need to find a way to present our work. (print?)
  • Presentation will be approximately 20 min
  • Audience: The clients, the principle of college, people from Sorrell foundation

Other
  • Everything needs to be done by 22nd
  • We can claim all the expense on 25th, when we have the presentation. Put all the receipt in an envelop.
  • The placement form should be submitted at the same time.

Here's are some image of exhibition. Hope these can give us some idea.





[http://www.designrelated.com/inspiration/view/Karen/entry/3988/aiga-design-journeys-exhibition]


More idea


Friday 11 June 2010

Idea


This is a simple 3d visualisation of one of our exhibition ideas .

Minutes

Presence

  • Anastasios
  • Joshua
  • Adel
  • Alex
  • Ayodeji
Activities

The meeting today with Anastasios was basically about what is going to happen in the coming week and how to prepare ourself.
On the 25th of this month we are to present our work at E1 7QX
On 24 - 28 this month we have the new blood exhibition
Also we talked about our ideas from Wednesday meeting , majority disagree with it which means we need to think of another way of exhibiting our work.

Time lenght
about 1hour

Thursday 10 June 2010

Chalk board

I found some image of chalkboard at image stock website. If we can go with this idea, we can download the biggest file and pint it out then past on a board. We can also make the frame to make it look real.

Wednesday 9 June 2010

09.06.2010


Minutes

Presence

  • Hannah
  • Frazer
  • Joshua
  • Adel
  • Alex
  • Ayodeji
Activities

Main focus was on the exhibition presentation. we discussed mainly able how we are going to present our work for the exhibition, what element we would like to use and the message we are sending to the viewers.
Three ideas were chosen, which will then be pitched to the other group to see how we combine the two exhibition presentations.

Time Length

1:00pm -2:28pm

Tuesday 8 June 2010

Brand book pdf updated (2nd)

http://www.sendspace.com/file/q88ymu

Exhibition presentation meeting

Can we actually have a meeting before Friday to get some ideas for how to present at the exhibition? As this is something us 3Ders could actually do (as so far our apparent contribution is nothing)
If we need to have final designs in PDF; I assume for the exhibition; I would like to be able to get a mock up to show that we can contribute our specific skill set
Preferably sooner rather than later in the week...

Saturday 5 June 2010

The Last meeting before the presentation??

Is it true that we have the presentation on Monday?? If so, I think we need to have a meeting before. I'm free anytime tomorrow. Let me know when you are free. Thanks.

Brand book

Friday 4 June 2010

Meeting tomorrow.

Is everyone ok having meeting tomorrow? around 13:00?

Wednesday 2 June 2010

Are we having a meeting some time this week?

Monday 31 May 2010

Poster

Ive been tryin to do the line element for the poster using particles instead of splines, to see if i sould integrate a part of the finalised logo into the poster. I used part of the logo as a particle and made it follow a path but it didnt come out right so i decided i would splines and applied the colours chosen to them. I used a jpg of the poster to illustrate what i would be doing, but once i recieve the working file i will be better able to integrate the lines into the composition.

Sunday 30 May 2010

Logo Pixels



Above: Standard Renders

Below: with a few PS FX



Saturday 29 May 2010

Friday 28 May 2010

nice 3D



From "Data Flow, visualizing information in graphic design."






Hannaaah

Hannah i need the introduction you wrote....i'd need it cuz i'm putting the branbook together...
could you send it to me please?
thanks

tomorrow

Guys...me and Josh are gonna be at Uni tomorrow i think around 4ish...if you can/wanna come just give one of us a ring and we'll make the point of the situation. (again)...
seeya
Annie

Individuality



Individuality - using particles - can be animated

Thursday 27 May 2010

Meeting 27.05.2010


Direction???

I really don't understand the direction we're supposed to go in, how are we supposed to please the clients, who are expecting finished articles, by providing a "feeling;" if the clients are having difficulty appreciating that the avatars would be posed after modelling was finalised? They're not going to be happy with a list of instructions on how to do it themselves.
I had a look at past examples of what has been exhibited at D&AD, and I can appreciate that an ID card is not very interesting, and if we're supposed to make a composition to express a concept, then what is the purpose of it? For instance, I really like this entry, but it's purpose is to advertise a product and get people to buy it. And apparently we're not supposed to make anything physical like ads...
From the feedback and the meeting at BDP, I came up with the 3D building idea, but I really don't know if this is anywhere nearer to the direction we're supposed to be going in.
Brand Communication
Open Brief
Typography
3D product design

What would be really useful is some constructive commenting & suggestions.
& If Lambeth have ANY feedback, there's no excuse for not emailing.

Minutes

Presence

  • Anastasios
  • Hannah
  • Frazer
  • Joshua
  • Adel
  • Alex
  • Ayodeji
Activities

We discuses all the different aspect of our work, our current stage and what we are aiming to achieve. we also spoke about the problems we are facing. Anastasios gave us some insights in way to over come some of our issues and also others way of incorporating 3d in our designs.
Presentation - we talked about way of presenting our work to the client.

Time Length

1:20pm -2:18pm

3D building



Conceptual building formed using elements of the logo.

Wednesday 26 May 2010

Logo and Prospectus Explanations

Feel free to let me know if I've missed anything or you think anything isn't clear

Logo explanation:

Our logo is designed to fit with almost everything about Lambeth College. The design shows the growth of yourself. It does this by presenting expanding sections that grow out from a central point. This is the same as we do as people, starting with who we are and adding extra knowledge and friends etc on to this.

The fact that the logo features a perfect circle which has been staggered and pushed out of symmetry is to demonstrate being part of the college but also individual at the same time. At college you are part of the student body and share its identity as a student but it is also the same time you begin to establish your own identity with your own style and opinions.

Moving away from the more conceptual side of the design the logo also represents the curves of the college (well the Clapham site anyway) if you look at where the curve of your roof bends over the side of your building to continue on to the ground it is almost identical to the curves on the left hand of the logo.

Prospectus explanation

The prospectus is the first line of persuasion for Lambeth College when attempting to entice new students. It is the thing they will take home after open nights to study and decide on. Therefore it should be something special; we are working off the value of being creative after all. Our prospectus helps to bring the feeling of fluidity and curves from the building and logo to the students when they first encounter the college so that from the instant they are introduced to the college they know the feel of it.

The design also reflects, just as the logo does, the building of the college. Our environment is one of the most important factors when it comes to education and Lambeth has a superb environment with a great building and natural views so this is reflected wherever possible in the branding to emphasise it. It’s far easier to have revelatory moments when you don’t hate your surroundings and that is at the core of our brand values.

On a more practical level each department is separated by colour or colour combinations. This is for the simple practical reason of making it easier to navigate through a large document so that prospective students don’t feel they are wasting their time. That is not something we want associated with a place that they are thinking of attending for the most important educational years of their lives.

Furthermore the coloured sections help to bring the feeling of individuality in to the prospectus. As a core value we are making this clear in the look of the document. Why should philosophy look the same as motorcycle maintenance? They are individual subjects so it is only right they are shown as such.

large banner test

After yesterdays meeting we tried to come up with interesting ways of visualising the graphical work so that it could be better appreciated, we cam up with a few ideas and a banner was one of those ideas. After meeting with the landscape architect today, it seemed like a good avenue to go down, so i have been doing some tests in 3ds max.
This is just a test to see how the banner might look, i have used the logo to illustrate how the banner and also the logo would flow in the real world.

I modified the techniques used in a tutorial on how to use reactor in 3ds max at: http://forcg.com/tutorials/dynamics/create-a-realistic-sails-with-3ds-max-and-reactor/

Advertising concept and rules etc.

Ditto as with tone of voice for weird formatting


Advertising Concept

Media

Media is how you choose to show your advert; this comes after you have your idea. It can be almost anyway, it can be traditional (posters and billboards), digital (on the internet or Facebook etc.) or it can be ambient (on bus stops or walls). It also includes things like television and radio but Lambeth will rarely if ever enter this realm so traditional, digital and ambient will be your staple diet.

Approach

Clarify your target market. This is the first thing you should do. You have to know their behaviour, their patterns, and their interests. If you want to appeal to people you must be able to think like they do. It should be easy; we have hundreds of case studies sitting in the building. Time spent watching what they do at times like lunch or as they arrive will be time well spent in the long run.

Know your objective; it will generally be to entice new students or to improve the college’s reputation. But if it is for a special occasion, say a college performance open to the public or an open day think what you are trying to show. Is it the students? Is it the building? Is it the feeling of Lambeth? It can be nearly anything but this must be clear when you start or you will get lost and produce beige adverts.

Remember that effectiveness is the keystone of good advertising. Don’t put an advert out to the public if it isn’t selling Lambeth College effectively. Test the advert and the ideas on students of the college. It’s the easiest way to get feedback.

Make our adverts fit with the tone of voice, it is vital. We are selling ourselves on being individual, creative and being a place of revelation. So why would we make adverts that are the same as every other college? Lambeth is unique so find ways of showing that, use surprising visuals or facts that nobody knew. Whatever you do never be mundane, this is what everyone is expecting from a college and it will not increase Lambeth’s standing.

Be clear about what you want to say when creating the advert and how you want to say it. This is the bones of an advert; if this isn’t clear then it will fall apart and be completely ineffective.

Never worry about looking stupid when coming up with the idea. It’s far better to look stupid when coming up with the idea with your colleauges than it is to look stupid putting out a bad idea to the public. What you think is stupid someone else may see a different way.

Try to make people smile. We are bombarded with images everyday so we become immune to their effect. Making people smiles is the first line for getting through this defence. Just the same as when meeting someone for the first time, a smile can go a long way. Or in this case, making them smile can go a long way.

Aim high with quality of the concept and execution, the British default is “meh, that’ll do” in this case it will not. We are selling the College and want it always to look at its best. An advert is like going to a party but for an idea. It’s not going to turn up in scruffy trainers and ripped trousers. Clichéd pictures of results students jumping up in the air with their grades are just not acceptable and are banned from now on.

Keep it simple. A good idea does not need to be dressed up. If you find yourself adding extra decoration that doesn’t need to be there then it is likely that the idea is not good enough.

Never say you are “the best”. Show your positive points by all means but be very careful about saying you are the best unless you can prove it (with something like a league table etc.) and even then it rarely makes for an interesting advert.

Concept

The concept is the soul of an advert. It is very much the gravity that everything else in the advert should be drawn towards. If everything on the advert is not linking up with the concept then you do not have an advert. You have a pretty poster.

The concept can be as simple saying why you believe somebody should come to Lambeth. But this is what every single college does and we want to be individual. Therefore it is better to think laterally rather than literally. Be specific, if you come to the conclusion that Lambeth can make your life easier by providing a good education then you have your concept. Lambeth makes life easier, it is then up to you how to execute this, you could simply write it (literal and very boring) or you could think up an interesting way to show it. Show the college as the things that make your life easier. Not slightly easier, like a washing machine. A lot easier like a pen or a pencil (lateral and already more interesting)

There are hundreds of concepts when it comes to a college so there is no reason to ever produce another advert again that shows students smiling whilst looking at a whiteboard. I went to college; nobody smiles that much looking at a whiteboard and students know this.

Tone of Voice & Copy Rules

Before we start, I don't know why this looks weird on here, something to do with copying from word in to Blogger causes the text to format wrongly, so there is bold where it shouldn't be and normal where it should be bold etc. Annie has a pdf so will be fine on the day.


Our tone of voice is a very important aspect of Lambeth College’s identity. It runs through everything from advertising to the prospectus to letters given to students. It manages to communicate the main points of our college without ever having to say them out loud.

A tone of voice is best thought of as body language for written text. The tone of voice for Lambeth College is based around our brand attributes. These are; creativity, revelation and individuality. Emphasise these points wherever possible.

Our tone of voice is to be clear, direct but still friendly. Write with the directness that a close friend would use when giving advice, to the point but never unwelcoming.

It is important when writing to ensure that clarity is one of our top priorities, misunderstandings lead to people and the college missing out. To achieve this there are a few simple points to follow which are outlined and described in this section.

Copy Rules

Clarity

Do not use five word when one will do, be brief, saying only the essentials with clear and concise sentences. If we add in unnecessary wording it can make the structure hard to follow and allows the audience to wander away from the information. Try your best never to use jargon. This only speeds up things if both author and reader know what it means, always assume that our reader is new to their course. If using jargon or overly technical language is absolutely unavoidable be sure to explain what is meant by the phrase or word.

Please never attempt to use street slang or text language in order to identify with students or prospective students. This does not make us look like a teenager. Instead we appear rather more like a parent who is trying too hard to fit in, which is very off putting. Teenagers naturally rebel against what their parents advise so why do we want to appear like that? Try to include human examples where possible. A paragraph written by a student adds more personality and ensures that writing does not become cold and overly authoritarian. However do not script this or tell the student what to write. This is easily spotted and never reflects positively on the college. A student saying “the college is great” will gain no new students.

Do’s and don’ts (for Annie, don’t write this in the prospectus; put them in a table or some wonderful info graphic. The lists are written with the don’t being a counterpart to the do, so approximate goes with ballpark as two examples of saying things in the right and wrong way.)

Jargon/slang/text language –

Do: Approximate, student, good, you too,

Don’t: Ballpark, target market, cool, u2 (unless talking about the Irish band),

Style

There is nothing wrong with using humour and it will usually add spice to otherwise dull text on some boring technical aspect of the course. Nevertheless be cautious not to try too hard or to be too casual. Lambeth College is still a place of learning and should appear as such but there is no reason a place of learning cannot have a fun side.

Be sure to engage the audience by saying things in an original way; try to catch them off guard. They have seen “we are a friendly college” a hundred times in any prospectus of any college. This will not interest them and we are selling ourselves on promoting individuality and creativity so try to be original.

Always be cautious not to appear patronising or condescending (even if this section of writing can appear that way).

Detail

It is easy to miss small details when creating large amounts of writing for a prospectus or letters for students but it is these details that often jump out on the page at a reader. So to avoid this make sure that we double or even triple check all text for grammar and spelling. Get different people to do this than the people that wrote it. Before we begin writing check that our software is set to English (United Kingdom) as by virtue of most software being American it is often default set to English (US).

Use paragraphs to build structure and add clarity to our writing. Bullet points can be interesting and are a good way of keeping the reader’s interest but too many make for a disjointed text which can be hard to follow. Sentences should be short. One thought, or point, per sentence is enough. In order to help the flow of the text abbreviations should be avoided where possible. Writing Hrs. Instead of hours is pointless, it is a few less characters to type and looks far uglier on the page. Abbreviations are only to be used where they are in common language use such as phone, photo or bye.

Underlining in text looks very messy and unprofessional. It is also very difficult to fit it in designed text without it looking downright ugly. So for emphasis use bold or italic text, but only use one or the other, never use both on the same word. Further to this do not use unnecessary punctuation marks such as exclamation points. These do not sit well in text and often make our writing look childish and immature. The exclamation point was originally used in plays to show someone laughing at their own joke and nobody ever likes the person who does that.

When writing numbers use the word for the number until we reach the number ten, after this use the numbers but low digit numbers just look out of place in text as a numeral rather than as a word. Also in statistics do not switch between fractions and percentages within a paragraph. If possible always use percentages as these are easier to understand for people who struggle with maths. If you do have to use fractions then use fractions throughout the paragraph.

Do’s Don’ts

Do: Hours, to be confirmed, emphasise like this or this, five, Humour, autumn

Don’t: Hrs. TBC. never this or this, 5, Humor, Fall

Headlines

Headlines are there to communicate information on things such as course title or campus. We view this type of information very quickly and it can often be easy to miss it if it is not made clear. Therefore our headlines should be clear and relevant. There is no point using a headline if it is not there to communicate anything, it is usually best to leave the header empty with just a block of colour in the situation.

As with copy we should be unexpected with our headlines. This is the writing that is meant to grab the student’s attention so take them by surprise, people will often remember a Sun newspaper headline for being humorous or unexpected, but how many people can remember a Telegraph headline five years later?

However be careful not to appear aloof or superior to our students. They are equal to the college not inferior to it.

Do’s & Don’ts

Do: An Outstanding College

Don’t: Ofsted recently gave Lambeth College a rating of 1 meaning that we are now classed as an outstanding college.

Minutes

Presence

  • Landscape design architect
  • Hannah
  • Frazer
  • Joshua
  • Adel
  • Alex
  • Ayodeji

Activities

we talk through our progress with the landscape design architect. He gave us an idea of approaching the project. One of which was how to integrate 3d design into our project by for example making a 3d model of the Lambeth building and then adding a banner to make everything more animated.we also spoke of the avatar, we taught of having them wear t.shirt with our logo designs or ID cards around their necks.

Time Length

2:22pm -3:30pm

Bus Shelter



Example of how the design of the building could be used in the surrounding environment
Images: Iron Man 2 and TFL's Together for London.

Tuesday 25 May 2010

Meeting and visitation 25.05.2010

Some signs and posters that we found in Lambeth College.






Minutes

Presence

  • Client
  • Hannah
  • Frazer
  • Joshua
  • Adel
  • Alex
  • Ayodeji

Activities

We had a discussion about the whole project (brand book), the stages we are currently at and how the final outcome will look like.We also discussion about the avatar, our client disliked the use of the avatar because they felt its lacking details and it doesn't communication what they wanted.

Time Length

5:12pm - 5:51pm

New Feedback

Dear All,

I think that Manos and myself were clear about branding and identity.
avoid creating websites, student cards etc
At this point there is a necessity for BRANDING VALUES!!!!!!!!!!!!!!!!

Time is almost over!

Web design

This is an example of how the website can look like. It needs more work.



Monday 24 May 2010

another logo idea

just a quick rough idea...

the pantone hotel

http://www.formfiftyfive.com/2010/05/pantone™-hotel/

This is cool!!!!

Meeting 24.05.2010


Regarding to the feedback


Hi guys. I think I understand what Anastasios and Manos said about our process now. We talked about “finding identity” as a concept of our design but looking at the logo or avatar, I don’t think they are helping the audience to find their identity. May be we tried to make them too special and we forgot about what they actually do. They can be very simple but still tells our concept.

-What we can do now-

I think the idea of typography and colours that we came up with can stay, I can change logo to follows our concept.

Avatar: If we keep the same idea, everyone in a class will end up having same avatar and this doesn’t really tell our concept of “finding identity”. If avatar will only appear in the student card, why can’t we combine the student photo and avatar and make something like this…


(Obviously, this is just an example and we can make it more appealing.)

Tell me what you think.

[image available at: http://www.greyrobot.com/portfolio/TV_Face.jpg]

Minutes

Presence

  • Hannah
  • Frazer
  • Joshua
  • Adel
  • Alex
  • Ayodeji

Activities

Avatar - we discussed about the avatar , does it work and are we taking the right design direction.
Poster- a simple of the poster layout was shown to the group.
ID - we talked about the shape, when it has to be done.
Brand book - we discussed about the layout and how we want people to interact with the book.
Websites -We looked through various example of web site layout and also argued whether to take a 2d or 3d approach.
Role -who is doing what for the brand book and when it has to be done.

Time Length
1:48pm - 2: 52pm

Feedback

Dear Lambeth Design Team

I am afraid that you still working on a wrong direction.
A brand can take various forms, including signs, color combination, names and or symbols.

From your design approach so far it seems that you haven't take into account the psychological aspect of your brand, "the brand image", it should be a construct based on semiotics and created within the minds of the audiences and consists of all the information and expectations associated with Lambeth Colleges' identity

Have you thought about Brand awareness?
Is the customer able to recall and recognize your brand?
Where is your case study?
examples?

You should have a concept, manifestations and executions.

football avatar




Web design inspirations

http://forrst.com/

http://www.pieoneers.com/

http://www.leadzep.com/

http://xhtmlcafe.net/

http://www.visitmix.com/

You can find more in this website...

http://www.webcreme.com/

Artist Avatar

This is the artist, the model is almost complete. All that is needed is the texture to be mapped.










Sunday 23 May 2010

Typography

First possible combination of typefaces on the left / Second one on the right.

Imagery2


1,2,3,4,5,6,7,8,9

Saturday 22 May 2010