Friday 14 May 2010

Target Audience

  • Young people group age from 16 – 25. (Needs to be specified)
  • The parents (Sub target/ Indirect target)
  • Middle class

Considerations for this target;

  • Tone of voice should be direct, informal, creative but academic.
  • College offers a wide range of courses. This means our target has different interests.


Very, Very, Very Rough Logo Drawings



project goals

Project goals

The goal for this brief is to show creativity and individuality throughout the website, id card prospectus and advertising. The copywriting and tone of voice should be both quirky and academic.

The brief should have its final ideas by 19th May 2010 having decided on the concept of individuality already. By Sunday the 23rd May 2010 final scamps should be made up ready to present to the client.

By completing this brief the client should be able to see their personality and that of the university coming through.

Ultimately the biggest goal for the group is that we work together successfully and happily. With everybody being heard and contributing to the brief.

References

Could you please reference any images, etc you use by using the Harvard system method

Minutes

Presence

  • Hannah
  • Frazer
  • Joshua
  • Adel
  • Alex
  • Ayodeji
  • Anna

Activities

Role check- we discussed about who is doing what and when it should be finished.
Proposal- we went over the different elements to add into the proposal for Monday meeting.
Presentation- we talked about ways of present our ideas and proposals.

Time Length

1:05pm - 1: 56pm

Brief


This is a brief for YDP 2010 Lambeth College. To improve the identity of
Lambeth College and the way it communicates to the target market. By
looking at promotion material and the college logo, the college web site
and the advertisement and the college card.

Logo inspirations

For us to get inspired...