Lambeth College Project: 24 May 2010

the pantone hotel

http://www.formfiftyfive.com/2010/05/pantone™-hotel/

This is cool!!!!

Hi guys. I think I understand what Anastasios and Manos said about our process now. We talked about “finding identity” as a concept of our design but looking at the logo or avatar, I don’t think they are helping the audience to find their identity. May be we tried to make them too special and we forgot about what they actually do. They can be very simple but still tells our concept.

-What we can do now-

I think the idea of typography and colours that we came up with can stay, I can change logo to follows our concept.

Avatar: If we keep the same idea, everyone in a class will end up having same avatar and this doesn’t really tell our concept of “finding identity”. If avatar will only appear in the student card, why can’t we combine the student photo and avatar and make something like this…

(Obviously, this is just an example and we can make it more appealing.)

Tell me what you think.

[image available at: http://www.greyrobot.com/portfolio/TV_Face.jpg]

Minutes

Presence

Hannah
Frazer
Joshua
Adel
Alex
Ayodeji

Activities

Avatar - we discussed about the avatar , does it work and are we taking the right design direction.

Poster- a simple of the poster layout was shown to the group.

ID - we talked about the shape, when it has to be done.

Brand book - we discussed about the layout and how we want people to interact with the book.

Websites -We looked through various example of web site layout and also argued whether to take a 2d or 3d approach.

Role -who is doing what for the brand book and when it has to be done.

Time Length

1:48pm - 2: 52pm

Feedback

Dear Lambeth Design Team

I am afraid that you still working on a wrong direction.
A brand can take various forms, including signs, color combination, names and or symbols.

From your design approach so far it seems that you haven't take into account the psychological aspect of your brand, "the brand image", it should be a construct based on semiotics and created within the minds of the audiences and consists of all the information and expectations associated with Lambeth Colleges' identity

Have you thought about Brand awareness?
Is the customer able to recall and recognize your brand?
Where is your case study?
examples?

You should have a concept, manifestations and executions.