Thursday 20 May 2010

textured builder

This is the model for building and construction, its been textured but i still need to tweak the shadows and outlines but tell me what you think.






3D Logo



3D logo form - it only has basic materials right now

Brandbook

BRANDBOOK CONTENTS


Introduction
why/brand identity
why rebranding
general view about the college
executive summary

Logo
standardized form
color
safe space
reproduction
parts
size
dos and dont

Typography
typefaces (clarify the different uses of them i.e. posters, web, prospectus)
sizes
layouts
dos and dont

Tone of voice
copy
dos and dont
descriptions

Visual
avatars (+ relative section: where they're used, why, how they're used)
devices
images (moodboard, images principles)

Color palette
color uses and rules

Advertising concept
media
approach
concept
visual

+ examples of how all the above principles would be applied:
prospectus (format, layout etc)
cads
website

COLOR





This should (hopefully) be the definitive color palette.
The colors don't show properly since this is a jpeg format.
We may decide that all these colors won't ever be shown together, though...they are quite flashing but i reckon it's close to what they asked for.
What do you think?

Logo idea


This is one of the ideas we have for the logo. We tried to achieve the uniqueness and creativity of the brand by using negative space. Our first concern was that it may not be readable as a logo. Therefore, we decided to add some graphic elements at the both edge to clarify the boundaries of the space. This helped the logo from being unreadable.
Colour will be applied later. The gap of the circle on the right side of the logo needs to be developed to look more dynamic. It looks like a mistake at the moment. The graphic element on the left side of logo can be used as it is to symbolize the brand. We have discovered that further we see the logo, more readable it is. This told us that the size of the logo should be controlled to have the best readability.

Meeting 20.05.2010




Possibly the coolest hair in the (3D) world...




I've started on the science/maths character, hence the glasses, the hair is more generic styles, I was going for the science experiment gone wrong look (like in the sketch) but ended up with these styles