Dear Lambeth Design Team
I am afraid that you still working on a wrong direction.
A brand can take various forms, including signs, color combination, names and or symbols.
From your design approach so far it seems that you haven't take into account the psychological aspect of your brand, "the brand image", it should be a construct based on semiotics and created within the minds of the audiences and consists of all the information and expectations associated with Lambeth Colleges' identity
Have you thought about Brand awareness?
Is the customer able to recall and recognize your brand?
Where is your case study?
examples?
You should have a concept, manifestations and executions.
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Hi Lambeth Team,
ReplyDeleteSo far there is no connection between avatar idea and brand image.
1)Make clear what is the concept of your strategy and stay focused on that.
2)Branding has to reflect your concept.
3) Design: Concentrate your creativity on the above two aspects.
4) If you still think that you need an avatar, then it must CONNECT with your brand. Don't spend time working on an avatar without a clear brand strategy.
the concept of the idea was "identity", the original idea of the avatars was to give each department its own individual identity.
ReplyDeletePersonally i don't know if it's quite what we were aiming for in the first place - but we are discussing this