textured builder

This is the model for building and construction, its been textured but i still need to tweak the shadows and outlines but tell me what you think.

3D Logo

3D logo form - it only has basic materials right now

Brandbook

BRANDBOOK CONTENTS

Introduction

why/brand identity

why rebranding

general view about the college

executive summary

Logo

standardized form

color

safe space

reproduction

parts

size

dos and dont

Typography

typefaces (clarify the different uses of them i.e. posters, web, prospectus)

sizes

layouts

dos and dont

Tone of voice

copy

dos and dont

descriptions

Visual

avatars (+ relative section: where they're used, why, how they're used)

devices

images (moodboard, images principles)

Color palette

color uses and rules

Advertising concept

media

approach

concept

visual

+ examples of how all the above principles would be applied:

prospectus (format, layout etc)

cads

website

COLOR

This should (hopefully) be the definitive color palette.

The colors don't show properly since this is a jpeg format.

We may decide that all these colors won't ever be shown together, though...they are quite flashing but i reckon it's close to what they asked for.

What do you think?

Logo idea

This is one of the ideas we have for the logo. We tried to achieve the uniqueness and creativity of the brand by using negative space. Our first concern was that it may not be readable as a logo. Therefore, we decided to add some graphic elements at the both edge to clarify the boundaries of the space. This helped the logo from being unreadable.

Colour will be applied later. The gap of the circle on the right side of the logo needs to be developed to look more dynamic. It looks like a mistake at the moment. The graphic element on the left side of logo can be used as it is to symbolize the brand. We have discovered that further we see the logo, more readable it is. This told us that the size of the logo should be controlled to have the best readability.

Meeting 20.05.2010

Possibly the coolest hair in the (3D) world...

I've started on the science/maths character, hence the glasses, the hair is more generic styles, I was going for the science experiment gone wrong look (like in the sketch) but ended up with these styles