project goals

Project goals

The goal for this brief is to show creativity and individuality throughout the website, id card prospectus and advertising. The copywriting and tone of voice should be both quirky and academic.

The brief should have its final ideas by 19th May 2010 having decided on the concept of individuality already. By Sunday the 23rd May 2010 final scamps should be made up ready to present to the client.

By completing this brief the client should be able to see their personality and that of the university coming through.

Ultimately the biggest goal for the group is that we work together successfully and happily. With everybody being heard and contributing to the brief.