Bus Shelter

Example of how the design of the building could be used in the surrounding environment
Images: Iron Man 2 and TFL's Together for London.

another logo idea

just a quick rough idea...

logo idea

Here's are 2 logo ideas we came up with. I added the colours we chose. Logo 1 has transparent graphic element, so the background colour should be decided in the brand book.

As you can see, logo 2 have different colour versions. In terms of readability, I thought it would be nice to have different colour versions so that there will be some choices when it comes to placing the logo on to the colour background.

What do you think?

Logo idea

This is one of the ideas we have for the logo. We tried to achieve the uniqueness and creativity of the brand by using negative space. Our first concern was that it may not be readable as a logo. Therefore, we decided to add some graphic elements at the both edge to clarify the boundaries of the space. This helped the logo from being unreadable.

Colour will be applied later. The gap of the circle on the right side of the logo needs to be developed to look more dynamic. It looks like a mistake at the moment. The graphic element on the left side of logo can be used as it is to symbolize the brand. We have discovered that further we see the logo, more readable it is. This told us that the size of the logo should be controlled to have the best readability.

logo mock ups

Quick Logo Mock Ups

Just very quick mock ups of some of the ideas the clients liked today, typography is not indicative of what it will look like just the general shape and feel. Will do some more tonight and tomorrow afternoon to post tomorrow. Personally I really like the one with the rotating triangle (though obviously not in blue)