Introduction
why/brand identity
why rebranding
general view about the college
executive summary
Logo
standardized form
color
safe space
reproduction
parts
size
dos and dont
Typography
typefaces (clarify the different uses of them i.e. posters, web, prospectus)
sizes
layouts
dos and dont
Tone of voice
copy
dos and dont
descriptions
Visual
avatars (+ relative section: where they're used, why, how they're used)
devices
images (moodboard, images principles)
Color palette
color uses and rules
Advertising concept
media
approach
concept
visual
+ examples of how all the above principles would be applied:
prospectus (format, layout etc)
cads
website
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