This is one of the ideas we have for the logo. We tried to achieve the uniqueness and creativity of the brand by using negative space. Our first concern was that it may not be readable as a logo. Therefore, we decided to add some graphic elements at the both edge to clarify the boundaries of the space. This helped the logo from being unreadable.
Colour will be applied later. The gap of the circle on the right side of the logo needs to be developed to look more dynamic. It looks like a mistake at the moment. The graphic element on the left side of logo can be used as it is to symbolize the brand. We have discovered that further we see the logo, more readable it is. This told us that the size of the logo should be controlled to have the best readability.
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