Logo: it has to show the concept of identity/individuality yet creativity, possibly through the use of more than one color (or all the colors from the color palette). The shapes have to be dynamic, represent movement, possibly "related" to circles and curves. "Lambeth College" has to be entirely written and not just the initials have to be shown. The words should be accompanied from a symbol or a vectorized image. The weight of the typeface shouldn't be very heavy.
Promotion: it was decided that the advertisement for the college should be something completely different from the current one: avoid to show those cliche pictures of students chatting together, or pictures of the actual school. Instead, the client is inclined to a more graphic approach to the concept, maybe showing some elements/objects that can be easily and quickly related to the school and the target audience. The client has named some object that he feels are closely linked to the college: books, computer, trees, lake, clouds, wood, curves, shell, brick...
Dynamism should be displayed in the advertisement too.
The designers suggested a possible connection between the prospectus and the posters, that could be turned into "something more than a poster", into something that students would like to pin up in their room.
Another approach, could be an ironic/satiric one. The negative reputation the borough of Lambeth has, reflects negatively on the college since it carries it name: this is something that could be approached ironically and used as a strength.
No comments:
Post a Comment