Creative Strategy

If anybody sees anything in this they think should be changed/added etc then let me know by 13:00 Saturday 15th May so I've got time to change it before printing.

Lambeth College’s message will be presented through a unified design scheme, sharing colours, selected graphic elements and repeating themes such as; reusing character avatars on ID cards, prospectuses and departmental website areas to allow for easy navigation and quick visual association. The message will also be presented through advertising which is going to present all brand attributes through the college’s tone of voice direct, informal, creative but still academic. The copy will be impactful and engaging. However it will also be careful not to alienate the target market and should talk to them through their voice, not as though a teacher or parent talking to them. We will need to be cautious not to appear patronising and appear as an adult attempting to talk to them like a teenager and failing badly (see most government health education or social adverts aimed at teens for examples). To help with the unification and to improve the aesthetic interest of the college’s visual identity the Lambeth College logo will be redesigned for a logo which is visually exciting and will hold to the college up as an example of good design amongst FE institutions.