Current Situation

The current branding of Lambeth College conveys a message of inconsistency, the colour choice is vary varied throughout the design of both the website and Prospectus. The imagery used is mainly of students, however this is not very dynamic, as most of these are head and shoulder shots. Some of the pages on the site are completely devoid of imagery, lacking an overall professional appeal. This treatment does not reflect the standard of education reviewed by OFSTEAD, and does not reflect the college's educational standards. Other educational institutions provide a hub for students, parents and teachers, providing a gateway to intranet access learning resources and email accounts, however this is not the case on the current site. Other sites have news and information which, even for a prospective student, makes the college appear that there is a lot going on, and that the site is updated and populated often. Along with the current design, the site appears devoid of activity which does not reflect well on the activities at the college.
The current ID cards convey the same theme, as they are lacking in design features and colour, the ID cards are used as discount cards, however they do not contain information to prove that a student is currently at the college. The ID card needs either an expiry date or D.O.B. of the student. Other colleges have previously combined the NUS logo for use on the high street, but this needs to be made obvious to stores in order to work effectively.
The current logo is outdated, and does not attract a youthful target market. The 'L' and 'C' appear to be different fonts. The text itself is a Roman serif font, introducing more inconsistency in the current design.