Showing posts with label what we have to do. Show all posts
Showing posts with label what we have to do. Show all posts

Monday, 24 May 2010

Regarding to the feedback


Hi guys. I think I understand what Anastasios and Manos said about our process now. We talked about “finding identity” as a concept of our design but looking at the logo or avatar, I don’t think they are helping the audience to find their identity. May be we tried to make them too special and we forgot about what they actually do. They can be very simple but still tells our concept.

-What we can do now-

I think the idea of typography and colours that we came up with can stay, I can change logo to follows our concept.

Avatar: If we keep the same idea, everyone in a class will end up having same avatar and this doesn’t really tell our concept of “finding identity”. If avatar will only appear in the student card, why can’t we combine the student photo and avatar and make something like this…


(Obviously, this is just an example and we can make it more appealing.)

Tell me what you think.

[image available at: http://www.greyrobot.com/portfolio/TV_Face.jpg]

Thursday, 20 May 2010

Brandbook

BRANDBOOK CONTENTS


Introduction
why/brand identity
why rebranding
general view about the college
executive summary

Logo
standardized form
color
safe space
reproduction
parts
size
dos and dont

Typography
typefaces (clarify the different uses of them i.e. posters, web, prospectus)
sizes
layouts
dos and dont

Tone of voice
copy
dos and dont
descriptions

Visual
avatars (+ relative section: where they're used, why, how they're used)
devices
images (moodboard, images principles)

Color palette
color uses and rules

Advertising concept
media
approach
concept
visual

+ examples of how all the above principles would be applied:
prospectus (format, layout etc)
cads
website